![]() To start creating an ad, you must first select what you are promoting. The minimum budget to run a Spotify campaign is $250, so if you aren’t looking to spend that, Spotify may not be for you. Once you’ve done this, navigate to the Spotify Ad Studio. To get started, you will need to create a Spotify account if you don’t already have one. Setting up an advertising campaign on Spotify is pretty similar to other social media platforms. The Basics of Marketing on Spotify – Spotify Ad Studio 1. Spotify doesn’t make sense for every brand or company, but for lifestyle brands, the ability to soundtrack a customer’s life is about as personal of a connection as you could hope to create. Unlike other social platforms that by nature demand the attention of users, a customer can listen to an audio ad while going about their lives. ![]() ![]() Spotify enables brands to showcase their personality in a whole new way. It’s worth considering the difference in audience demographics among paid and free users but according to Spotify internal data, the difference in household income is only about $5k. Why You Should Consider Spotify Advertisingīrands need to be present where their consumers are and find ways to engage with them effectively. Spotify is also pushing into original content with shows like Michelle Obama’s podcast which recently left the platform. ![]() Through 2022, the company has continued to push into more original programming and buy exclusive rights to some of the most popular podcasters around the world, such as The Joe Rogan Experience, a show consistently in the top 3 on Apple podcasts with an estimated 12 million monthly listeners. Gimlet was one of the world’s best content creators, with unique, celebrated podcast shows, and Anchor had completely reimagined the path to audio creation, enabling creation for the next generation of podcasters worldwide.īased on radio industry data, Spotify believes that, over time, more than 20% of all Spotify listening will be non-music content. In 2019 Spotify acquired Gimlet and Anchor, two companies serving different, distinct roles in the podcast industry. Over the past few years, Spotify has made a strong strategic push into podcasting in an effort to be seen as the audio company instead of just a music streaming company. In addition to being fed a curated list of songs or music that fit the theme of a particular radio station dedicated to a specific song or artist, Spotify users can also pick the exact songs they want to listen to, allowing Spotify to learn more about its individual listeners. In addition, Spotify is much more personalized for its users in comparison to radio. Unlike radio, however, Spotify knows exactly who is listening on each device and can give advertisers the ability to be hyper-targeted in their message and delivery. With sustained growth of about 15% year over year, Spotify is taking over the role radio once played, and with that, the company is taking audio advertising along for the ride. Free users lack certain functionality and are subjected to advertisements every couple of minutes. However, unlike Netflix, Spotify offers users a free tier. Spotify, like its counterpart in video, Netflix, focuses intensively on curation and customization to create an optimal experience for users. For reference, other big networks such as Twitter and Pinterest are around the 500 million users mark. ![]() The company boasts 182 million paid premium users and 193 million monthly active ad-supported listeners (As of Q3, 2022) who use Spotify to soundtrack their lives, with its user base growing about 30% YoY with no signs of slowing down. With over 422 million monthly active users in over 80 markets around the globe, it could be an attractive channel for your brand. Spotify has literally changed the way the world consumes music and audio content. Some brands are already using Spotify as a platform to promote themselves, and the results are exciting. One such platform flying under the radar for the last few years is Spotify, and while it won’t work for every brand, it’s certainly worth considering and at least learning about! When we think about digital advertising, we often think about Facebook and Google, but sometimes getting creative and using more niche platforms can actually help you achieve your goals. ![]()
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